The podcast

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What it is about

The version of a company's story that gets told publicly is almost always the tidy one — the one where the decisions look obvious in hindsight and the difficult year is a sentence. This is an attempt at the other version.

That means the conversations tend to go toward the things that are ordinarily edited out: what the founder believed at the start that turned out to be wrong, what the first ten customers actually cost to get, which hire was a mistake and why it took so long to admit it.

Why it lives inside a community rather than beside one

Because the guests are largely people already in the West Peek network, and the episodes tend to produce introductions rather than just downloads. A conversation that ends with two listeners meeting each other is doing more work than one that ends with a subscriber count.

That is the same logic West Peek Productions applies to client work — see storytelling and content, where the argument is that a recording is raw material rather than the finished product.

Get told when episodes drop

Two options, both free: subscribe on YouTube, or join the community list and select podcast updates. The list also carries event invitations and the newsletter, and it does not send anything on a schedule.

Common questions